Sunday, June 17, 2012

Rock of Ages and That's My Boy Flop



Madagascar 3 remained at the top spot this weekend (with $35.5 million) as newcomers the star-studded musical, Rock of Ages ($15.1 million), and Adam Sandler's That's My Boy ($13 million), failed to find an audience.

In fact, even with a 60% drop (to $20 million), Prometheus still beat both of them for second place. The steep decline of Prometheus may deter plans for a sequel, but being second place two weeks in a role doesn't seem like a bad idea.

Making it worse for That's My Boy, is that it couldn't even grasp fourth place, which was snatched up by Snow White and the Huntsman ($13.8 million), which is in it's third week. That's My Boy is Adam Sandler's weakest comedy debut in 8 years.

Both Rock of Ages and That's My Boy have a pretty sizeable budget, and studios are hoping for a strong overseas market to keep them out of the red. However, comedies don't usually fare well overseas, so we could possibly be looking at movies making the Flop list soon.


Weekend Estimates
MovieWeekend GrossTotal GrossBudget
1) Madagascar 3
2) Prometheus
3) Rock of Ages
4) Snow White & the Huntsman
5) That's My Boy
6) Men In Black 3
7) The Avengers
8) Best Exotic Marigold Hotel
9) Moonrise Kingdom
10) What to Expect...
$35.5 million
$20.2 million
$15.1 million
$13.8 million
$13 million
$10 million
$8.8 million
$2.2 million
$2.2 million
$1.3 million
$120.5 million
$88.9 million
$15.1 million
$122.6 million
$13 million
$152.7 million
$586.7 million
$35.1 million
$6.8 million
$38.8 million
$145 million
$130 million
$75 million
$170 million
$70 million
$225 million
$220 million
$10 million
n/a
$40 million

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