Sunday, February 17, 2013

Die Hard 5 Narrowly Edges Out the Competition


The latest installment of the Die Hard franchise, A Good Day to Die Hard ($25 million), barely beat out holdover, Identity Thief ($23.4 million), and newcomer, Safe Haven ($21.4 million).  A Good Day to Die Hard had a strong Valentine's Day opening ($8.2 million), but somewhat underwhelmed throughout the weekend.  By comparison, Live Free or Die Hard generated $33.2 million on opening weekend in 2007.

Identity Thief is surprisingly holding on strong (down 32%), especially for a movie with a 24% tomatometer.  It may become this year's first movie to past $100 million.

Escape From Planet Earth debuted in 4th ($16.1 million), and Beautiful Creatures in 6th ($7.5 million), which is no doubt a disappointment, especially with a pretty noticeable marketing push.



Weekend Estimates
MovieWeekend GrossTotal GrossBudget
1) A Good Day to Die Hard
2) Identity Thief
3) Safe Haven
4) Escape From Planet Earth
5) Warm Bodies
6) Beautiful Creatures
7) Side Effects
8) Silver Linings Playbook
9) Hansel and Gretel
10) Zero Dark Thirty
$25 million
$23.4 million
$21.4 million
$16.1 million
$9 million
$7.5 million
$6.3 million
$6.1 million
$3.5 million
$3.1 million
$33.2 million
$70.7 million
$30.3 million
$16.1 million
$50.2 million
$10 million
$19.1 million
$98.5 million
$49.7 million
$88 million
$92 million
$35 million
$28 million
$40 million
$30 million
$60 million
$30 million
$21 million
$50 million
$40 million

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