Sunday, February 24, 2013

Identity Thief Reclaims Top Spot

The Melissa McCarthy and Jason Bateman comedy Identity Thief ($14.1 million) is back at the top of the box office this weekend, as it just edged out Dwayne "The Rock" Johnson's Snitch (13 million).  Identity Thief has surprisingly strong legs for a movie with largely negative reviews (24% tomatometer).

The Weinstein Company's animated flick Escape From Planet Earth ($11 million) is holding on pretty strong for a movie that's not Disney, Pixar, Dreamworks or Fox and also getting piss-poor reviews.

However, one movie that is having it's legs cut out from under it, possibly due to bad reviews (16% Tomatometer), is A Good Day to Die Hard, which dropped about 60% from last weekend to finish in 5th place ($10 million).  It's a good bet that this latest Die Hard will be the lowest grossing in the series domestically.

As for that scary movie that came out, Dark Skies, it debuted in 6th for almost $9 million, which isn't very much.  But since the movie reportedly cost $3.5 million to produce, it's already a profit.


Weekend Estimates
MovieWeekend GrossTotal GrossBudget
1) Identity Thief
2) Snitch
3) Escape From Planet Earth
4) Safe Haven
5) A Good Day to Die Hard
6) Dark Skies
7) Silver Linings Playbook
8) Warm Bodies
9) Side Effects
10) Beautiful Creatures
$14.1 million
$13 million
$11 million
$10.6 million
$10 million
$8.9 million
$6.1 million
$4.8 million
$3.5 million
$3.4 million
$93.7 million
$13 million
$35.1 million
$48.1 million
$51.8 million
$8.9 million
$107.5 million
$58.3 million
$25.3 million
$16.4 million
$35 million
$35 million
$40 million
$28 million
$92 million
$3.5 million
$21 million
$30 million
$30 million
$60 million

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